To prepare his thesis entitled “User Involvement in the Creative Process” for his degree course at Siena University, designer Pietro Turi had the chance to interview several well-known interaction designers around Europe. Their contributions from different perspectives taught me some of the greatest lessons of my life. But one of them, Job Rutgers from Philips Design, was particularly radical in his approach: in 2002 he claimed that at Philips they had been avoiding the word “user” for years because of its connotations.
Here is a short abstract of that interview:
“Well, first of all let’s get rid off the word user and let’s talk about people… Because user implies something totally internal: I’m a user, I want to use this machine, so let’s use it. This is a utilitarian/task cognitive approach to interaction design, a rather medieval kind of approach.
If you talk about people, what they are and what they do in their daily lives, there are so many opportunities to discover… so users will not evolve, they will die out, but people will remain and I would like to talk about their lives and conquests.”
Here is a quote from Pietro :
"I strongly believe that the words we use have a substantial impact on how we see and categorize the world, therefore this shouldn’t just be choosing an alternative word, but paradigmatically changing your design approach."
I am not a user !
Source: http://www.iamnotauser.com 
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baruag
Category: web
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